Back to Work Campaign
Client:
ISS Food Services
My role:
Creative direction
Art direction
Illustration
Motion design
Description:
In our industry, it's rare to see a project that deals with the delicate topic of encouraging people to return to the office following—do i need to remind you?—a global pandemic. I used a subtle, humorous approach to make people feel comfortable without pressure. Across the board, the campaign got a very warm reception.
The dot
This simple and easily recognisable graphic element takes the user through the entire journey.
From wayfinding markers to table talkers to posters and price tags, the dot is present in every piece of collateral.
Animated Screens
The minimal illustration style and bold typography lend themselves really well to be animated, and some of the poster designs were animated for digital screens dotted around the premises in portrait and landscape orientation.
