American Express
Brand Box animations
Deliverables: Animated promo videos
Client:
American Express
My role:
Creative direction
Storyboarding
Motion graphics
Description:
For the launch of the American Express Brand Box—a new internal brand resource hub—I created a short animation to introduce the platform to Amex teams and agency partners. It combined a premium feel with clear, practical messaging. From onboarding new designers to aligning global teams, it helped set the tone for consistent, high-quality brand execution.
#askbrand video
The launch video went down really well and we were asked to create an additional animation to promote the internal AI-powered slack channel.