Paxton Product Catalogue
Client: Paxton Access
Working in-house for one of the most successful and fastest-growing companies in the security industry, I was honoured to have been tasked with re-designing their product catalogue. This project put all of my skills to test. From the layout and illustration to product photography, I was in charge of every visual aspect of the project.
Creative direction
Graphic design
Studio product photography
Illustration
This product catalogue is one of the main tools used by the sales team during meetings with potential clients and at security tradeshows across the world. Every element of the design has been carefully considered across all 40 pages of the catalogue.
The final catalogue had to be translated into 4 languages (German, French, Dutch, Swedish) and alternative versions were created for the South African, Middle Eastern and American markets. As such, the catalogue is in use across almost every continent.
Product photography
I photographed every product shown in this catalogue. This way I was able to ensure they were shown in the best light and worked seamlessly with the overall design of this piece of literature.
